Sam Trapkin Sam Trapkin

Viacom Taps Influencer MatPat as Social Media Consultant

ADAGE

Viacom tapped social influencer Matthew Patrick, known to his fans as MatPat, to consult on the TV giant's social media and branded content strategy.

Patrick's company Theorist, which he runs with his wife Stephanie, signed a 12-month contract with Viacom to work across all of its brands, which include MTV, VH1 and Comedy Central.

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Sam Trapkin Sam Trapkin

What 1.7 Billion Youtube Views Teaches Startups About Using Data

FORBES

Saying data is powerful doesn’t turn heads anymore. It’s acknowledged that today's digital economy is predicated on leveraging and optimizing data collection. It improves decision-making through intelligence. For startups, this access to information shapes a number of early processes. These are generally domains commonly associated with quantitative data such as market analysis, product feedback and business modelling.

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Sam Trapkin Sam Trapkin

These Video Influencers Share Their Best Tips for Creating Viral Content

ADWEEK

When Matthew Patrick, or MatPat as he’s known online, graduated college, he didn’t know how well his two areas of focus would combine. As a neuroscience and theater double major, he eventually decided to put together his creativity and analytical skills to figure out why things are popular online.

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