Smosh’s New Social Media-Fueled Series Is A Panel Show For The YouTube Generation
tubefilter
The latest web series released under the Smosh banner invites its guests to dive deep into their social media archives. You Posted That, which is produced by Smosh owner Defy Media and hosted by the brand’s co-founder Ian Hecox, is a game show that features prominent social media stars as its contestants.
Viacom Taps Influencer MatPat as Social Media Consultant
ADAGE
Viacom tapped social influencer Matthew Patrick, known to his fans as MatPat, to consult on the TV giant's social media and branded content strategy.
Patrick's company Theorist, which he runs with his wife Stephanie, signed a 12-month contract with Viacom to work across all of its brands, which include MTV, VH1 and Comedy Central.
What 1.7 Billion Youtube Views Teaches Startups About Using Data
FORBES
Saying data is powerful doesn’t turn heads anymore. It’s acknowledged that today's digital economy is predicated on leveraging and optimizing data collection. It improves decision-making through intelligence. For startups, this access to information shapes a number of early processes. These are generally domains commonly associated with quantitative data such as market analysis, product feedback and business modelling.
These Video Influencers Share Their Best Tips for Creating Viral Content
ADWEEK
When Matthew Patrick, or MatPat as he’s known online, graduated college, he didn’t know how well his two areas of focus would combine. As a neuroscience and theater double major, he eventually decided to put together his creativity and analytical skills to figure out why things are popular online.