theorizing
/ˈθɪərʌɪzɪŋ/
verb: theorize;
noun: theory
Definition: The act of overthinking all your favorite parts of popular culture, engaging in heated debates over obscure fandoms, or oversharing your opinions on any and all types of media.
Purpose
Our goal is to unite and inspire a diverse global community. We value the importance of critical thought and open-minded debate. As the originators of Theorizing, we believe that anyone with a passion can become a Theorist.
MISSION
We’re on a mission to create a global community that loves to think and learn through snappy storytelling that's fun, educational, and sparks a thirst for knowledge about the world around us.
VISION
Our vision is to challenge convention and be pioneers in delivering authentic, intellectually stimulating entertainment that raises the bar for critical thinking across all genres and mediums.
Authenticity
Both in ourselves and in our community. We create a working environment where our team knows they can be their authentic selves in their personal lives and in their work.
Within our community we always want our audience to feel the reflection of our own authenticity in order to create a safe space for them to do the same.
Community
When you're a part of the Theorist team or the Theorist community, we want you to feel like you've found your tribe. We believe that you can be a Theorist about any topic and we love creating platforms for groups of people with similar nerd-doms to come together. We honor our community with honesty, integrity, and encouragement so they can carry on those traits with amongst each other.
Curiosity
Curiosity drives us to learn about the world around us as well as understand our team's place within online discourse. With genuine interest and curiosity about the topics we discuss online, we're in the best position to lead impactful conversations on the internet and within the creator community.
Critical Thinking
On the internet, everything is up for debate, so it's important to create safe spaces for Theorist team members and community members to present reasoned arguments about practically anything. By valuing and honoring critical thinking, we aim to create smarter, more capable team members and communities online.
2011
Game Theory premieres
Game Theory premiered in 2011 in New York, NY, on the small gaming-community website GameTrailers. The show was inspired by the concept of "tangential learning"--learning about new topics through the lens of something you already love. The show initially served as a digital portfolio to help Matt (MatPat) find a "real" job in the aftermath of the 2008 recession, in a world before YouTube AdSense and "influencer marketing."
At the time, Stephanie and Matt's mantra was, "Don't expect to make money from your blog", so Game Theory remained a side-project for several years despite existing in a growing online video ecosystem.
2012
Game Theory on Youtube
Game Theory came to YouTube in 2012 when Stephanie and Matt came to Los Angeles, CA, and officially founded Theorist Inc. The show grew over the next several years to become a key part of the YouTube community, respected for its thoughtful content and insightful perspective in the ecosystem.
2014
The Launch of Film Theory & GTLive
Theorist added Film Theory as its first channel spin-off in 2014, along with its first full-time team member, Jason Parker. With the launch of YouTube Gaming and livestreaming, Theorist launched GTLive and began building Theorist Inc. as an early creator-led production studio.
2020
Food Theory Launches
Theorist added Film Theory as its first channel spin-off in 2014, along with its first full-time team member, Jason Parker. With the launch of YouTube Gaming and livestreaming, Theorist launched GTLive and began building Theorist Inc. as an early creator-led production studio.
2022
Theorist Acquisition
Theorist was acquired in 2022 by Lunar X
2023
STYLE THEORY, LUMEN, Creators in Fashion & LoreFI
Lunar X, who provided the production support to launch several major initiatives in 2023, including Style Theory, Theorist socials, and new Theorist product lines.
The history of Theorist continues to be written every day by some of the best creative minds in the new media landscape.
2024
Theorist EXPANDS INTO MUSIC & launches LoreFi
It’s called LoreFi, and is an animated series set in the early 2000s, with lo-fi music at the centre of its narrative – and its business model. The music featured in the series, which is described as ‘lofi music-meets-mystery storytelling’, will be released to streaming services as the series rolls out.
