Creators in Fashion (CiF) was a 2024 livestream event co-hosted by MatPat and Amy Roberts on April 25th 2024. CiF was the first fashion show of its kind to entirely feature Online Creator fashion lines. CiF was co-created by Matpat and Amy, designed to be a yearly streaming event on Style Theory.

The format of CIF consisted of a Red Carpet preshow where Matpat interviewed guests and a series of runway walks by individual Youtube Creators. The first CIF event had six different runway walks. CIF was notable for its diverse models and for including staff members of the various creators.

2024 CIF was notable for the surprise launch of Lumen, the new fashion line from Theorist. Lumen replaced Theorywear as the main merchandise line for Theorist.