Hello Internet!
Welcome to STYLE THEORY!

Suit up and come along as we answer fashion’s most important questions: Is your makeup poisonous? Could a high heel actually kill someone? And how do the Hulk’s pants even stay on? Our closet is FULL of theories, so prepare to explore the world of style, trends, and fashion in a whole new way!

+2.8M

Subscribers

>375M

Lifetime Views

+200

Videos

Info

A BIT ABOUT STYLE THEORY.

The Style Theorists, under the umbrella of the popular Theorists channels and hosted by Amy Roberts, explores the world of fashion, style, and trends. Through highlighting popular topics, testing different hacks and tricks, and answering age-old questions like “Does Waterproof Makeup Actually Work?” Amy brings a new life and accessibility to fashion.

Style Theory hits the runway with CiF 2025

Step into the future of fashion with Creators In Fashion Show 2025, the ultimate fusion of digital culture & high style.

As the second annual show hosted by Theorists & Lunar X, this groundbreaking event brings together the internet’s most influential creators to showcase custom-designed looks, bold collaborations, and trend-setting statements on the runway.From YouTube icons to TikTok trendsetters, watch as digital creators redefine fashion in an immersive, one-of-a-kind spectacle.

Get ready for a night of innovation & creativity from some of the internet's biggest names at Creators in Fashion 2025!

In conversation with the Publish Press

High fashion creator Wisdom Kaye, known for styling TV and movie characters to his 20 million followers, recently revealed that he’s made about $1 million in brand deals so far this year. Kaye said the lowest he’ll accept for one sponsored post is $20,000.

Are those numbers par for the course? The Publish Press speaks with Style Theory's Amy Roberts to get an inside look from fashion creators.